Role of Digital Advertising to Expand Sales
Advertising has advanced. Now it is not limited to radio, print media houses, static billboards and TV. Present day innovations have opened the way to an absolutely new and equally powerful kind of advertising – Digital Advertising. This article is designed to let you know What is Digital Advertising, how digital Ads work, what are the popular practices of digital advertising in India, and a lot more- So, let us delve into them-
What is Digital Advertising?
Digital advertising refers to marketing through digital channels like the Internet, mobile devices, and billboards. It helps businesses build brand awareness and target audiences with precision. Effective digital advertising is crucial for modern marketing strategies but requires careful planning to achieve desired results. Without a well-thought-out approach, campaigns may fail to deliver the expected outcomes.
Social media makes up 33% of entire digital ad spending. More than 14% of the website traffic is paid- according to WordStream. The advertising industry is expanding drastically.
Regardless of whether your business is B2B or B2C, by actualizing digital commercials effectively, you will have the capacity to effectively build your brand, and at last, cultivate more conversions. Presently like never before, digital Ads enable businesses to have greater perceptibility all through a substantially more powerful group of target audiences. It is the plan, the channels or it is the messaging elements, each part of the digital advertising incorporates immaculate inclusion of result-oriented advertising practices that are quantifiable as well.
How does digital advertising help Brands Increase their Sales?
As per the research of Nielsen Catalina Solutions (a pioneer in measuring and optimizing advertising performance through purchaser-based analytics)- “Not only can we prove that online advertising drives sales, but the returns on ad spends are significant when purchaser-based data is used to optimize the media buy.”
In its more than 800 studies, while working with more than 300 CPG brands, 80 organizations and digital advertising agencies to gauge the connection between digital advertising and offline advertising, Nielsen finds that brands can expect a return of three dollars for their one-dollar investment in digital Ads.
Digital Advertising in India is Effective across the Entire Customer Journey
- Automakers are quite frequently using digital Ads to channelize their marketing campaigns, so McKinsey measured 24 customer touch points for 9,000+ new auto purchasers to better comprehend what engages clients and influences their purchase decisions.
- In their analysis, they not only locate that Digital Ads are vital to driving premium engagement (second just to live encounters), but also found that digital channels hold great authority on the path to purchase.